Effective Websites

Share |
Effective websites need the following elements to be effective:
1. User-friendly navigation - Intelligent layout design
2. Interactivity - Customer engagement
3. Marketing Strategy - Presence in popular social networks and online channels
4. Stickiness - Ability to entice customers to return to the website
5. Top of Mind Quality - The website domain name needs to be easily remembered and easily associated with the brand, product or service being offered

Visit www.webmarketingnz.com for more tips on online marketing in New Zealand.

5 Ways to Market Your Business Online

Share |

With the advent of technology, small businesses need to cope with the demands of a powerful, vast emerging market - the online market.

I have listed below 5 online marketing channels which businesses need to tap in order to mark a place on the online space.

1. Create a website - There are so many ways to create a website currently. The more expensive option, or perhaps what people say, the more professional option is to have a customized website. The cheaper alternative is to create a blog - blogger.com, wordpress.com are examples of free blog service providers.
2. Create a Facebook page - www.facebook.com is the world's biggest social networking site.
3. Youtube - create a video showing products and services that you provide. Tools like picasa and powerpoint may be used to create a decent video.
4. Twitter - micro blogging provider, Twitter is very common these days as it is very much used in mobile/cellphone marketing. www.twitter.com
5. Email Marketing - if you have a mailing list of people who share a need for your products and services, email marketing is one of the most effective online marketing strategies. You have to familiarize yourself some rules and email conduct so as not to be labelled a spammer.