1. User-friendly navigation - Intelligent layout design
2. Interactivity - Customer engagement
3. Marketing Strategy - Presence in popular social networks and online channels
4. Stickiness - Ability to entice customers to return to the website
5. Top of Mind Quality - The website domain name needs to be easily remembered and easily associated with the brand, product or service being offered
Visit www.webmarketingnz.com for more tips on online marketing in New Zealand.